SEO For Your Blog
Inbound marketing and creating a powerful online presence is your ability to close the gap between you and your potential clients. You have a website, that is great. You have a blog, that's even better. The question now is, how effective is your SEO for your blog?
SEO stands for search engine optimization and basically means how well the search engines can read your blog and how easily your targeted customers can find you through search engines. There are several components of SEO but for now we will focus on choosing keywords for your blog.
What Is A Keyword?
Choosing keywords can be tough and so we are totally clear let's just take a minute to discuss what keywords are and how they are used. Let's just say you have a bicycle shop in Atlanta, Georgia. When you set up SEO for your blog, what you want is for people in Atlanta to be able to find you when they search on the internet.
So let's take a moment and imagine that you were in Atlanta and you were looking for a new bicycle. What would you type into the search box in Google? Maybe something like "bike shops in Atlanta". What you would expect to come up in search would be all of the bike shops in your area. You find one, usually one of the first 3 on the page, and then you visit the website.
The keyword (or phrase as they most likely are) in this case is "bike shops in Atlanta". Before you go keyword crazy though and think you've found it, you want to check it out in Google Keyword Tool or some other keyword research tool.
Using Google Keyword Tool
Now that you have some idea of what you think people are looking for to find you, it's time to do a little more digging. SEO for your blog is a very important part so just "assuming" anything is not a good idea. So to test it, enter Google Keyword Tool.
Once you pull it up try typing in your keyword phrase in the box on the top of the page. At the bottom of the page you will see results of your search. It will tell you how many estimated people are searching for the term, and then the "competition" or how many other people just like you are using the term.
It is a common mistake to see a word that is highly searched and choose it for your keyword right away thinking that will yield you the best results, but the truth is, it is more important to pay attention to the competition. What you want to do, unless you have a powerhouse blog, is to choose keywords that have high number of searches and a low amount of competition. This way you will have a greater chance of getting on the first page in search.
Who Are You Trying To Reach?
The more you begin to understand your target market (aka the people who want to buy what you are selling) your keywords will get better and better. Doing a little research to understand the demographics of our market will help to bring those targeted (buying) customers right to us.
SEO for your blog is not that d but choosing keywords is a great place to start and if you can get that right then you are on your way to attracting traffic that WILL convert!
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