Tools of the Trade
How do you keep up with all the activities and interaction on social media? If you don’t have a system in place it can be very demanding and stressful. To be productive on social media,you need to interact and engage customers and also monitor your activity to see where you are getting the most bang for your buck. Thank goodness for social media management tools. When you have the right tools the stress of managing social media is gone and the fun is back. I have a list of my favorite social media tools that help me stay on task and measure my activities that I’ll share with you.
Social Media Tools For Business
Hootsuite is a social media dashboard which gives you the ability to share status updates, links and media across several social media networks like, Twitter, Facebook, Google Plus, and LinkedIn.There are options for monitoring conversations, setting up different streams of feeds, tracking of performance and scheduling of tweets. My favorite feature is the teams that can be set up to manage a social media accounts. HooteSuite has a train course that I recommend and very nice support staff. Now you can even schedule your Instagram post and monitor it all from inside the dashboard!
Buffer makes it easy to instantly add an article or other link to be shared across social networks at a later date. A simple button on your browser will open a window in which you can write a comment and add the link/update to your buffer. You can specify the different times of day to post the updates, or you can let Buffer choose the best time to post the link based of your account. Buffer is a great tool for sharing information to your friends and followers at the best time for them to be seen.
Crowdbooster is a social media dashboard which gives you detailed overviews and stats on your different social sites, such as Facebook pages and Twitter accounts. By showing you the analytics of your latest activity and followers, Crowdbooster helps you identify exactly where you should be focusing your efforts for maximum “crowd-boosting”. It also gives you the ability to schedule your updates. I love the feature that allows you to see your best performing tweet and Facebook post. That’s great information to have at your finger tips. You can then cross share your best Tweet on Facebook and your best post from Facebook on Twitter.
CommentLuv is a great way to promote conversation on your site. I use it and love to go to blogs with this feature. You invite a visitor that is leaving a comment to get a link back to their last post and they can link to their twitter account as well. This plug is a great way to build community in a blog and reward your faithful visitors.
Sproutsocial is an amazing social media management dashboards. It has all the features that allow you to schedule updates, monitor activity, view analytics, target the right customers, and involve other team members in your social media management. You can get lost in all the charts and graphs this tool offers and I will if I’m not careful. This one has great charts that can help you show clients their growth and where more work needs to take place.
Are far as I’m concerned Social Ooomph takes the cake! You can schedule all your Twitter post to go out from today til the end of time! You can have them rotate, by day, month, time, or season. Awesome feature is the image posting to Twitter as a native image! Just save the graphic perfect for Twitter and it will appear as a native image! You can bulk upload and set and forget!
Do you have a favorite social media management tool? Share your tools or favorite tips in a comment below.