What the heck am I going to write about? So you have a great blog now but where the heck can you find new topics to write about? Your community wants new material and you are insanely busy! But… you have the dreaded writer’s block! What's a blogger to do? I have a few ideas to help inspire you…
When Google releases its long-anticipated Penguin 2.0 update within the next few weeks, will you see a massive drop in your website's traffic? Do you have any idea what I'm talking about? What's a Google Algorithm? Basically, the Google algorithm is the set of programs and formulas that Google uses to assign a…
Do you need to improve your social media marketing efforts now? Do you need tips that you can read, digest, and put into practice without needing to know background info or anything like that? Here are 10 tips you can read, internalize, and put into action right away to boost the effectiveness of your social…
What's In a Name? When you begin building your business online, one of the first decisions you'll need to make is what to name your website. In most cases, this is the same thing as your domain name, though in some cases you may choose a different title for your website than your domain…
I remember the first time my e-mail address got hacked. Even though I knew it was a common occurrence, especially with the various free e-mail account providers, it still felt gross, like somehow something personal had been invaded. It felt dirty. Not to mention that it was just plain annoying to have to go through…
One of the most time consuming aspects of using social media to market your online business is the actual work of posting content. It takes time on its own, of course. And for many business owners, that can be just one more thing on a to-do list that's already too full. But the other thing…
One of the most common pieces of advice that social media and branding gurus seem fond of giving these days is that you should brand yourself. That's all well and good (and it's a philosophy we share when we help our clients develop social media strategies for their businesses). But – all…
Blog Content with a Dash of Passion What is it that makes a blog post unforgettable? How about the amount of information in it? The topic perhaps? What matters and sets you apart as a blogger is your ability to connect with your reader on an emotional level. When that magic happens your blog content can leave a…
One of the aspects of starting a business that receives the most attention is branding. You create your logo. You come up with a tag line. You go back and forth over your website colors and the layout of your business cards. And then you're good, right? Well, in a word, no. Here's the thing. Your…
Warning: Headlines that Stink Will Sink Your Site One of the fastest ways to kill off your readership is to write blog headlines that stink. You might have all the SEO and social media tactics in the world, but if your headlines are awful, getting people to find you in a search won't do you…