Author Archives: Pauline

Pauline Magnusson is an enthusiastic convert to the gospel of social media engagement and using content marketing - especially blogging - to build businesses, She's blogged on and off since 2005 during a 3-month stint away from home in the Air Force Reserve. She is passionate about using quality content to provide superior value to customers and share the story of a brand. When not building strategies for clients, she's either home with her family or moonlighting as a professor in the business department of her local university.

Ten Social Media Marketing Tips You Can Use NOW!

Do you need to improve your social media marketing efforts now?  Do you need tips that you can read, digest, and put into practice without needing to know background info or anything like that? Here are 10 tips you can read, internalize, and put into action right away to boost the effectiveness of your social…

The Minimalist Guide to Personal Branding Via Social Media

  One of the most common pieces of advice that social media and branding gurus seem fond of giving these days is that you should brand yourself.   That's all well and good (and it's a philosophy we share when we help our clients develop social media strategies for their businesses).    But – all…

5 Branding Mistakes That Make You Look Like an Idiot

One of the aspects of starting a business that receives the most attention is branding.  You create your logo. You come up with a tag line. You go back and forth over your website colors and the layout of your business cards.  And then you're good, right?  Well, in a word, no.  Here's the thing. Your…

The Zen of Blog Analytics

Okay, show of hands.    Who else is wondering how to use analytics to improve your blog's reach?   You've seen the experts telling you that knowing how to use analytics is one of the biggest keys to increasing your traffic flow.   But for some reason, you're looking at the numbers and statistics and…

Social Media Marketing Strategy: Are You Drunk On Your Own Hype?

Are you so sloshed on your own marketing that your audience wonders when the hangover's gonna hit?   Do you have that brash, bold, bottle-inspired confidence that leaves your readers stunned in the wake of the braggadocio you spew on your blog and in your social media updates? And do your followers and fans sense…

Social Media in Tragedies: A Guide for Social Media Brand Managers

What A Social Media Brand Manager should Do One of the most challenging times as a social media brand management happen when tragedy or disaster strikes. It's a challenge that pales in comparison to the suffering endured in the actual event, for sure. And the challenge of any responsible, sensitive brand manager is to respond in such a…

Content Marketing Provider Challenge: Blog Spring Training Wrap Up

Was last week’s spring training a blast or what?   It was so exciting to feel the energy as people worked on their blogs, step by step, and saw their niche or topic through a whole new light.  Web designer Rob Russo mentioned that he could see a series coming out of his article on…

Blog Writing Tips – How To Revise Your Blog For Maximum Impact

  How to Revise Your Blog For Maximum Impact   How’s your blog coming along? Are the blog writing tips helping? If you’ve been following our Spring Training for Bloggers series, you might have started with a headline and a “type” of blog article on Monday, and on Tuesday we gave you some tips for…

4 Tips for Writing an Effective Blog Post – I Have a Topic Now What?

How to Write a Killer Blog Post – Spring Training   So you have an idea – and if you're taking part in our spring training series, you even received an idea for a type of post and  killer blog content to get your creative juices flowing.  Now what?  How do you craft a great…

Spring Training Camp for Bloggers

  How to Attract More Blog Visitors, Retain more Regular Readers, and Earn More Money with Your Blog I am so excited about our content this week; I can hardly contain myself!  At the end of last week, I sent out an article about kinds of posts, and then on our Assist Social Media Facebook…