How to Write Good Blog Content
Okay so enough already with the "rules" of writing blog content already! So many of us are so focused on the "rules"
that we forget the MOST important thing- the fact that someone actually has to READ the darn thing!
It has to be compelling. And what are you compelling your readers to do?
I have to admit though, I am a natural-born writer, not all people who blog are. You may be blogging out of necessity
for your business, in which case, you probably are not thrilled at all by the idea of coming up with unique,
compelling content week after week. But you CAN do it. I have put together 3 tips to help you create blog content
that is NOT boring. Hope this helps guys!
1. Compel Them To Do SOMETHING!!!
Every single blog post you write should have a purpose. Of course you want to provide value and give great information with every blog post, but do you have a call
to action? Great blog posts will compel the reader to take some sort of action. What are you compelling your readers to do? It can be as simple as asking them to
share the post, or getting them to sign up for your emails. Truly compelling content is also fun for your readers to read. They will always come back for more.
2. Quit Regurgitating The Same Ole Blog Content
The last thing you need is to be writing the same content that EVERY other blog in your niche is writing, or worse yet, the same things that you have already said.
One of the worse ruts to get into is to run out of things to talk about. Don't forget that your life is full of inspiration. You can take simple life lessons and apply
them to your niche.
People relate to normal, everyday life events. It doesn't have to be all about business, all of the time. It is a great way to integrate a bit more personality into
your blog. But don't forget to bring it back to business and compel them to do something.
3. Write As If You Were Talking To Your Friends
This is what separates the decent writers from the amazing writers. The amazing writers have the ability to connect with you on a personal level without ever
meeting you at all. How do they do this? By simply having a conversation with you.
Quit stressing, this is not your English paper, and using "big" words and fancy wording, real people don't talk that way, so why should you write that way?
Truth is, it may look as if you are really educated, and that's great if that's what you want your peers to think… but I would rather have people reading my content.
And that highly educated, fancy worded mumbo-jumbo??? No one is reading.
People don't want to know how many "big" words you know or how college educated you are, or how vast your vocabulary is, people want to be able to easily read
your content. Here are some great tips to improve your blog's readability from my friend Marie Leslie.
4. Educate Yourself, Then Write About It
One of the easiest ways to stand out from the competition and create compelling blog content that people actually want to read is to make sure you are staying
educated. Are you carving time out of your work day to read up on your niche? How else will you learn and keep up with the latest trends? Staying educated will
help you create fresh, compelling blog content that will NOT put your readers to sleep!
What do you think about this post? Let us know in the comments below. Also, if you like it and you are so compelled, give it a share, we love to share the love
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