Branding Your Business On Social Media
to see how this new format helps it to attract more users (and if it helps people like me choose to use it more often, now that it looks a lot prettier and more user-friendly to use).
But that LinkedIn even saw fit to totally revamp its appearance gives a huge emphasis to a point that I’ve made before, that my mentor, Kim Garst has made before, and so many other people.
It’s this: Looks matter. People didn’t like using LinkedIn because of the harshness of its appearance. It just wasn’t user-friendly, and it was difficult to figure out what to do with it other than post a resume and walk away.
And when you’re a small business, how do you control your looks?
With your branding, of course!
You’d think it was obvious, but I think the experience with LinkedIn proves it in a way that words probably can’t. LinkedIn is a great example. They had great content in a so-so visual format that people didn’t like or couldn’t find what they wanted.
And no one actually wanted to use it in the meantime, even if it meant losing connections to advance their career. So the folks at LinkedIn grew and evolved their brand to include a more visual format, and first responses are looking good so far!
What does this mean for you and your brand? It means that the eye continues to buy, and that looking good is a huge chunk of the battle for getting people to look seriously at your business and its offerings.
Setting You Business Apart with Branding
Need some specifics to make your branding work for you instead of neutral or even working against you? Here’s some important questions to ask yourself as you develop your brand:
1. Be Consistent:
It looks really wrong to have different logos, colors, and pictures across social media platforms. Your website and your social media accounts are your storefront, and one of the ways your customers have trust in you is to experience consistency across platforms. Your logo should be the same on Facebook as it is on Twitter, your colors should be consistent, not to mention your profile picture, etc.
2. Develop a Logo
Whether it’s a cartoon character avatar, letters on the screen with a symbol, etc., a logo is your identifying mark to the world. It’s part of that unifying collection of branding materials that tells the world it’s you and that you’re a serious businessperson.
3. Choose Design Elements for All Of Your Branding
Create pieces of your design that can be pulled out and featured elsewhere. This will help your message be tied together no matter where your content ends up on any given day.
like a few more tips? checkout these article to help you with branding solutions.
Need any more tips on creating branding that works for you and not against you? Leave me a question in the comments – I can’t wait to get back to you!
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