Copywriting Tips: You Want Me To Put My Copy Where?

 Writing Copy that Sells

I’ll bet you think copywriting is just for your sales page, right? Think about it a bit. Where else are you trying to convert and convince?  Yes, your social media!  When you are using social media to market each platform could use some good copywriting.

Social Media is about selling yourself to an audience. That’s right! You give people some insight into who you are and what your company is about all over the web!

  • Twitter Tweets
  • Facebook Posts 
  • Blog Articles 
  • E-mail Letters 
  • Google Plus 

So wouldn’t it make sense to include good copy every where you could meet a potiental client? Besides your sales letter and SQUEEZE page?  AHHmeeh, OF COURSE it would!

Having trouble producing stellar content that gets attention?  I have a few copywriting tips that should give you an idea how to get it started.

copywriting tips for business

Copywriting Tips for Online Marketing

Get Straight to the Point

Long drawn out sentences are a bore, and can make your visitor quickly lose interest. People online are surfing from site to site.  They can be gone “before quick can get ready”! Don’t risk losing them by too much yacking. Be direct, to the point, and  easy to follow.

Be Real and Tell the Truth

Do not sell with hype. Your visitors will run for the hills thinking SCCCCAM. If  you aren’t offering  “the best thing since sliced bread” don’t pretend you are. Do NOT try to sell something you can not deliver. If you do, word will get around. There is no better brand fan than a happy return client! Skip the  baloney and serve up a slice of facts.

Break It Up

If you are writing a sales page or a blog post, make sure you break up your copy with white space, imagines, bold titles and headlines, bullet points, or numbered lists. A giant block of text is hard to follow and tends to make readers “zone out”! If they nod off you lose.

Talk in first Person

Tell your reader what they will gain by using your product or idea. Write as though you were speaking directly to the person reading your copy.  Don’t talk theory or use third person.  Let them know you are talking about them with “You will”, “You are”, Your,  or similar expressions. Make it clear what you are offering and what it CAN do for them.

Remember your Call to Action

After you have their attention, tell them what to do next. You simply say what you want them to do.  Leave a comment, share this post, or purchase my product here. This is a straight forward calls to action. You can’t leave them hanging or guessing what to do next.

 Deliver on Your Promise

After people “do” what you ask, make sure you hold up your end.  Pretty simple advice, I know but the follow up is as important as the copy. If you deliver on your promises, you’ll see greater conversion and happy return customers.

 

Good Copy can be used in more places than you think!  Here’s a list of just a few of the places I use and reuse copy.

1.  Sales letters
2.  Articles or blog posts
3.  Buttons
4. Banner ads
5. Tweets  
6. Facebook posts
7. Graphics

This sounds like a lot of work and a ton of material to create. If you ‘re smart, you can repurpose most of your great copy for more than just a sales page. Got a great sales letter? Why not turn it into a blog post.  Use your best headline and turn it into a tweet and a Facebook post.  A great how-to-article will make an excellent Slideshare presentation! You get where this is going?  Recycling great copy writing will save you a ton of time!

 

How to Quickly Repurpose Good Content!

  • Challenge yourself to see how much you can get done in one timed sitting.
  • You can give yourself a time limit of  twenty minutes per session.
  • Set a timer and don’t get bogged down. Here’s a fun timer to try!  E.ggtimer.com 

 

Try these tips to write good content for all your marketing and graphics.  Then see where you can use the copy to reach more potiential clients again and again. The better content the more clients you will convert. It’s as simple as that.

 

Other Resource to killing it with Content Marketing

Increase Traffic to your Website by recycling your Content

How to Consistently Write Killer Headlines  

How to Write unforgettable Blog Posts  

Why your Content Marketing does not Convert  

SEO Content for Websites

 

What’s your best advice about writing good copy and reusing it? Do you know a good tip that I left off? Share with me in a comment below. Looking forward to your tips and comments! 

 

 

Comments

  1. says

    Great post, Elizabeth! There are some really helpful tips here. It’s so important for business owners to think outside the sales page with their company’s copywriting! Thanks for the SEO Copywriting blog shout out. It alerted me to this post, and I included it in the Nov. 13 roundup.

  2. says

    I love this! One of the ones I struggled with was adding the white spaces and the bullets. I think sometimes too much like a writer and not like a copywriter and there is a huge difference. Time to go and re visit some copy! PS. LOVE the catch phrase of this post!

  3. says

    Very useful, I will come back to your tips, I used to hate to write. Now I love it! I will use your tip to include more white space and formatting to break it up.
    Love the repurposing, it’s a great time saver.

  4. says

    Excellent pointers, Elizabeth. I especially like the reminder to speak in first person because I see so many who don’t do this. When I encounter it myself, I always feel as though they were talking to someone else, not me.

  5. says

    Getting to the point…excellent! Too many people indulge in what I call “throat-clearing” when they start writing. That’s the “well, here I sit, not know what to write about” kind of thing that drives me buggy! It’s OK to do that if you’re stalled and just need to get something down to get the motor running but please, before you publish, kill it! Go back and tighten up. Make each sentence, each paragraph count.

  6. says

    I’ve been awful about thinking about myself as a copywriter or even as a writer. When I blog I think….. “someone else could write this better than I could, SURELY!” even when I have great content. I need to have more faith in myself, use some of your tips, and consider myself a copywriter! thanks for a great post!

  7. says

    Thanks for the great copywriting tips Liz. Never really thought about many of those but it makes a lot of sense especially about the run on sentences and droning on and on. Don’t want readers zoning out.

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