"Haunted by Facebook Edgerank ghoulish drop? The new Trick to Treating Fans"
Did you know that no matter how many fans you have on Facebook that only a few of them will see your post in their news feeds? I'm guessing if you are like me, using Facebook to build your business, you already knew that. Ever wonder why some people seem to be able to engage their fans no matter what they post? Even if they posted the same stinking picture or quote that you did? Well, they would most likely have a better Facebook Edgerank than you. What the heck is Edgerank? Edgerank is an algorithm developed by Facebook to determine who sees your posts and how high on their Newsfeed that your posts are seen.*
The three factors that makes up this algorithm is what helps you stay in the newsfeeds of your fans no matter where they spend most of their time on Facebook.
Facebook’s Edgerank is determine by these factors:
From WildFire's White Paper:
First, there is an affinity score between the viewing user and the creator – if you send your college friend a lot of Facebook messages and check their profile often, then you’ll have a higher affinity score for that person than you would with the person you added on Facebook but haven’t interacted with in months. Likewise, if fan interacts with a brand by visiting its Facebook brand page or interacting with its posts, this will boost the affinity score between this brand and its fanSecond, there’s a weight given to each type of Edge. While it has not been confirmed by Facebook, testing has shown that content types that take more time to engage with have higher weight. For example, an engagement weights less than a comment, most likely because hitting the"Like" button is a much easier action.
and finally there’s the most logical factor – time. The older an Edge is, the less important it becomes.
* WildFire Edge Rank Report
Here are The Tricks to staying in the newsfeeds of your fans.
1.Write more Text in Status updates
The easiest way to engage with your followers and fans is to keep your business updated with simple texts. A way to increase your Facebook EdgeRank is to create lengthy messages that make the user to click on the link to see the rest of the text status. A lot of online organizations, including magazines, are utilizing this technique to increase their EdgeRank and user engagement. The higher the quality of the text and the more effort you put in it, the higher the chance is of it getting shared by your followers and fans.
This technique is not new; however, it is still effective in helping you increase your EdgeRank. This technique involves a lot of testing and implementing. If you can manage to find the right time to post your message, you could increase your page engagement to a great extent. The key to this is to understand your audience: How old are they? Where are they located? When will they typically be on Facebook?
2.Ask for What you Want
Instead of posting a photo with no comment or a plain boring text message hoping your audience will pass it around and keep sharing your content, you should first engage in the action. Ask your fans directly to do what you want: share the photo, give opinion, like your post, share your content, or answer a question. The key here is to be polite, professional and not too needy. You don’t want to create a thought that you are begging for attention.
3.Post to Your Fan page Regularly
Don’t expect to have a good Edgerank if you only post an update now and then. There is a fine line to be walked with your fans as to what they would like to see and spamming them to the point they get annoyed and block you from their feeds.
Facebook advertising is an art. You have to keep up to date with all the latest developments in Facebook marketing to be able to tap into the free traffic source that Facebook can bring you. Social Media is constantly changing and the only way to stay on top is to research, try new things, and constantly monitor what is working and what is not.
I want to hear from you what has helped you stay on top, what has tanked and where you learn new tricks to engage your Facebook fans. Leave a treat – er, I mean a comment and share what you know!
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I didn’t know this about Facebook! Good to know
I’m glad I gave you some news you could use..;)
first time i get to know about Edge Rank. but i one question , How exactly Edge Rank perform if i comment once on my friend picks and once i chat with my friend who is more close to me.
Good ol' Edgerank! Those are some great strategies to implement. Now I just wish we knew all those complex / hidden formulas behind it all
I do like the thought of asking your followers a question. I find myself answering others when they ask, too..Thanks for the great info!!
I had not considered the value of longer post to further increase "engagement." Is the new trend to be more wordy? If so, I'll have to re-evalutate my facebook post from auto posting on Twitter because they'll be too long for that platform.
Tip one is very interesting! I have noted this tends to gain more attention but had not realy considered the ful value…Thank you for the tips!
Thanks for the edgerank tips Liz. I definitely need to work on posting more often. Sometimes I wonder if anyone sees what I'm posting and that may be a reason.
thanks Michael, I’m glad to help and love that you got something you can use from the post!
Great tips explaining something "Facebook Edgerank" that I didn't even know existed. Thanks Liz for another great article packed with value.
You are so welcome Carol! Glad you got some value here..;!
I always learn so much when I come here! Thanks for doing the research and providing such valuable information — really appreciate you!
Thanks Sue! I love to share what I know to help people get the most from social Media!
Great article, Liz! I agree with what you wrote, " Social Media is constantly changing and the only way to stay on top is to research, try new things, and constantly monitor what is working and what is not." That is why I come to your blog regularly as you help me as well as others to stay on top of what I need to be doing for my social media. Thanks
Thank you , Susan. I try to pass along what I find out that can help!
Great article! Bookmarking it, so I can quickly refer back to it. Once you start "Ask for What you Want" the user to do, your engagement will rise. <– Great tip
Thanks Rebecca glad it was helpful! Loved your article too!
Your finishing line is my favourite: SM is always changing and we have to keep testing new strategies. Our audience might also change and even the time at which they engage the most change according to the seasons. Great article. Thanks!
Thank you for those strategies. That affinity thing has been bugging me a while as I've noticed my less active friends and family don't show up in my newsfeed even when they are actually on FB! I've had to add them to lists so I can actively check in on them. Your advice is critical for business seeking to reach their followers.
Great tips Liz!
Thanks Lisa!
Thanks Elizabeth! I did not know about point #1, very interesting!
You are welcome Kelly Glad you stopped by!
I need to put more oomph into my Facebook updates…this list will help! Thanks, Elizabeth, I appreciate all of the great strategies that you give us!
my pleasure Sherie!
Love your tip about adding something to photos…will definitely begin putting this into practice! Thanks for always providing such useful tips!
When it comes to Facebook updates, you kinda can't over do it. I post 5 times a day.