You've got a great brand, a great product or service, and your marketing strategy is in place ready for those customers to come pouring in. So what's next? Time to build your network, if you haven't already. It's time for you to make meaningful connections in your industry and among other business owners. It's time for you to learn how to build your network, but how?
Easily one of the most overlooked tools on Facebook is the search function and it's ability to help you connect with even more people who are in your industry. If you are wondering how to build a network than you can benefit from using Facebook search. It is a simple quick way to find people in your industry and people with whom you share interests.
Navigating Your Way Through Facebook Search
If you've never visited the search page on Facebook. You can find it at http://facebook.com/search. This is the page you will see:
On the left side you see the search filters, let's pay attention to particularly the filters for people, pages, groups, public posts, and posts by friends. Once you are at the page you can type what you are searching for into the search box at the top. I am interested in social media so I would like to connect with other social media managers so I search for that. For this search I will leave the filter set to "all results" so Facebook will show me anything and everything related to my search query "social media managers".
You can scroll down and there are pages and pages of results for this term but I just give you a screen shot of the top of the page to show you what I am doing. And then you can turn on the filters for your search:
You can see that Facebook shows you people who have "social media manager" in their "work" section of their profile. You can add these people as your friends, or visit their page and subscribe to their updates. I go ahead and add as friend. That way they notice me, check out my profile, and then we can interact on a more personal level. Some people like to keep their personal Facebook page just for personal things and that is okay too. If they don't accept then it's no sweat. But I find most people will.
Searching for pages is a good way to find industry leaders and a great way to find places to get great info about your industry coming right through your Facebook stream. You can also find the owners of the page and friend them or ask them to like your page as well. Most people will do this as well. Knowing how to build a network is all about making as many contacts as possible and putting your feelers out there.
Public posts and Posts by friends:
Through this filter Facebook shows you who has talked about what you are searching for. You can see above that none of my friends are talking about "social media managers" but I can see public posts by people who are talking about it. This is also helpful when searching for people to network.
If you want to connect with me on Facebook <~~ click this link and let's get connected!