Ever wonder how to get customers to flock to your business? Or would you settle for a steady flow? The web and technology have changed today's consumers and how those consumers interact with your business. Today's consumer is online and if you are wondering how to get customers the answer is a resounding, "on the internet".
Not having a strong online presence or a solid Inbound Marketing plan in this day and age is a sure way to cut your business out of a large piece of the pie and businesses that do not operate online will eventually become extinct. Inbound Marketing is the way you will attract, engage, educate, and retain customers through SEO, social media, email marketing, and blogging. This strategy works whether you are a local business our a strictly online company. It's all about getting targeted traffic to your website where you will educate them and feed them valuable info, build relationships, and then they will buy from you.
Knowing how to get customers is an obvious part of growing a business, and there is no better way, or no more effective way than finding those customers online. Here's a fun and informative infographic about the web and technology and how small businesses need to adjust if they plan to grow their business and attract more customers:
As you can see it is more important than ever to have a strong online presence to attract more customers and grow your business. If you have a website for your business then congratulations, that is the first step. Don't forget to setup a blog, grow your social influence through social media, use SEO to get targeted traffic, and email marketing to build relationships and establish your authority.
So now it's your turn. We would love to hear what struggles you have when it comes to getting more customers and what strategies you have tried to turn that around. If you need help with your Inbound Marketing, elizabeth@assistsocialmedia.com . We would love to help.
Don't forget to join all of the other savvy business owners growing their business and increasing their online presence with us. Sign up below for the emails where you will receive tips and tricks on how to use social media to grow your business!
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[...] now it's your turn. Tell us what you think about the impact of small business and about how you plan to grow your business below in the [...]
[...] Spammy emails, unwanted advertising, and direct sales pitches have become an irritation to the modern consumer and frankly a costly way to market that is no longer producing the results it once [...]
Great infograpic!
Great information Liz. Run hubby's small business and some just don't get what you are sharing. I do. Appreciate the visuals too.
Thanks Carol! Well it’s huge to know what your customers are looking for and how very important it is to give it to them!
Wow what a lot of interesting stats! I saved this to review again later, it is that shocking….Great great great info here! Thanks!
Thanks Suzanne, I am so glad that you learned something from our research! If we are to stay on top of our small business .. it’s important for us to know what customers want.. and what they need!
Wow…information packed!! Tis demands a re-read!
Thanks Carl..Angie is an awesome writer..;) We have been getting the customers to come to us!! It’s great!
Aww thank you Liz… You are too kind!
What an information packed article Elizabeth! My eye went right to the age bracket that is spending the most money online – baby-boomers! Hey, that's me and exactly who I am looking for. So, headed back to the top of this article and giving it another read to glean all of the meat about inbound marketing online.
Carol, Thanks for visiting and yes.. The Boomers are the spenders.. but knowing your target marketing and having product and targeting the right people is what you must know when marketing your business online.
Very informative post, Liz. Definitely, it is important to have strong online presence for your business to grow. Truly a great article. Thanks for sharing it with us.
Thanks Lorii.. It is so important and we have to stay on top of it or else we are running behind !
More people own a cell phone than own a toothbrush?? Now that is a scary statistic!! LOL Yes, the web has certainly changed how we do business, shop, and communicate, etc. The visuals are fabulous and I imagine that a lot of businesses that aren't online or on social media are going to be playing catch up in the very near future!! Great article, Angela and Elizabeth!
That hurts my feelings LOL A phone and no toothbrush.. Wooo Hoo LOL Yes it’s rare to see a person that doesn’t have a cell phone these days and the internet is traveling with most people 24-7. If a business doesn’t realize this they are missing a ton of leads!
This has been a strong topic with business minding owners who are aware that the the internet is changing both the consumer and taking us into the next business cycle. We have seen growth, contraction and now we are heading into another growth cycle. Exciting to see it building! As always, thanks for sharing.
I agree, it is more important than ever to have a strong online presence. Great information presented here. Thanks Elizabeth!
Wow! This is sooo much information…I am printing it out to read again!! Thanks for sharing your wisdom!
WOW! Great informative post, Elizabeth! I agree, it is more important than ever to have a strong online presence to attract more customers and grow business! I like the way you presented all the facts! I was amazed that 44% of small businesses don't have a website! Thanks so much!