Everyone appears real quick to conclude that email marketing is dead, that all your marketing e-mail ends up in spam and no one reads it to begin with.
This it not the case! I can tell you, I've spent a great deal of money with two different companies that sent me great information through an email marketing campaign. I thought, "Hey, if they are giving information like this away for free.. what they are actually selling must be amazing!" I was hooked! Yes Sir, I bought what they were selling. Need more proof that email marketing is a great way to get inbound traffic? Our HEROES at Hubspot have decided to start using email marketing! Yes, I'm in! To be great at email marketing and list building, it helps to have a great software to use. We use Aweber and we love it. We can segment our lists, customize our sign up forms easily, and they have a drag and drop email creator which is pretty easy to use and it makes customization very easy. First rule of thumb when it comes to email marketing-get a good system in place. Using Aweber does just that for us.
Great Tips for E-mail Marketing
A Great Opt-In
You have to have something that people are "foaming at the mouth" to get their hands on. A must have free report!This free report has to have information that person values. In exchange, you get their e-mail. So umm now what? Treat That E-mail With Respect! Only send something of value and build a relationship with this person. PLEASE don't spam them with every offer you have. They will do one of 2 things if you do - Opt out or stop opening your mail.
Only send that person something that you would want to receive; valuable information. What does that do? It Builds trust. The more valuable information you send, the more the more respect you gain from that potential client. Then comes trust and a sale or a they will refer your company to someone they know needs your service. It's Win Win.
Plan what days you will send e-mail and send great information to your e-mail list. Mondays and Thursdays at 5:50a.m. are considered the best times to send. I promise if you are good.. They'll be excited to get that e-mail. I know I was when I was so on fire about great campaign I was receiving. It was the first thing I opened. Send it on a certain day and make the next e-mail better than the last one.
Respect Your List!
Your "List" is the life's blood of your company. Respect your e-mail clients like you would someone who walked on the door of your company asking for your services. These people are in your funnel or can be if treated right.
Now We Want to Hear it From You! Have you ever opted out because you were been spammed night and day by a company? I know I have and I politely plugged the plug on the relationship! Leave a comment below with an example of inbound marketing gone bad or a question and i'll be happy to get back to you!
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