Everyone appears to be real quick to conclude that email marketing is dead, that all your marketing e-mail ends up in spam and no one reads it to begin with.
This it not the case! I can tell you, I've spent a great deal of money with two different companies that sent me great information through an email marketing campaign. I thought, "Hey, if they are giving information like this away for free.. what they are actually selling must be amazing!" I was hooked! Yes Sir, I bought what they were selling. Need more proof that email marketing is a great way to get inbound traffic? Our HEROES at Hubspot have decided to start using email marketing! Yes, I'm in!
To be great at email marketing and list building, it helps to have a great software to use. We use Aweber and we love it. We can segment our lists, customize our sign up forms easily, and they have a drag and drop email creator which is pretty easy to use and it makes customization very easy. First rule of thumb when it comes to email marketing-get a good system in place. Using Aweber does just that for us.
Tips For A Great Email Marketing are as Follows:
A Great opt-in You have to have something that people are "foaming at the mouth" to get their hands on. A must have free report!
This free report has to have information that person values. In exchange, you get their e-mail. So umm now what?
Treat that e-mail address with respect Only send something of value and build a relationship with this person. PLEASE don't spam them with every offer you have. They will do one of 2 things if you do. Opt out or stop opening your mail.
Send valuable info Only send that person something that you would want to receive; valuable information. What does that dot? Builds trust. The more valuable information you send, the more the more respect you gain from that potential client. Then come trust and a sale or a they will refer your company to someone they know needs your service. It's Win Win.
Be consistent. Plan what days you will send e-mail and send great information to your e-mail list. Mondays and Thursdays at 5:50a.m. are considered the best times to send. I promise if you are good.. They'll be excited to get that e-mail. I know I was when I was so on fire about great campaign I was receiving. It was the first thing I opened. Send it on a certain day and make the next e-mail better than the last one.
Respect your client Your "List" is the life's blood of your company. Respect your e-mail clients like you would someone who walked on the door of your company asking for your services. These people are in your funnel or can be if treated right.
Now We Want to Hear it From You. Have you every gotten a hold of an email marketing campaign that set you on fire? Have you ever opted out of one because all they did was spam you? My Story .. The first e-mail marketing plan i fell in love with decided after months of being the best thing since slice bread to spam me everyday with "push marketing" . I broke up with them by opting out. I can tell you it was painful but had to be done. Share with us what you think of using e-mail marketing as an inbound marketing tool. Has this ever happened to you?
To find out more about using Aweber and getting started building your list and your profits, click here.
Want to Be Social Savvy and get my best information about Social Media and your Business? Join our List and get Steak not Spam!..;)
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[...] But in the email marketing game motives are important. Behind your marketing should be a genuine desire to provide value [...]
I totally agree ~ email marketing is where it's at, if it's done right. And you have some great tips for doing it right. My experience is consistency and knowing when to expect you are the key. I also think it's important to brand your newsletter so people will recognize it when they see it and come to identify your branding with value.
That is a great Tip Jennifer. I have to work hard on that part! Aweber is a pain in my neck at the moment. LOL
I am with you on this one, Elizabeth. I believe that email marketing works. There is some amazing content out there….yours is some of the best I have seen!
I’m so flattered and can’t take much credit. My Angie writes and researches most of our content and has done an excellent job ! She’s something!!!
Excellent tips!!
Great tips! I especially like the 'being consistent' one! Very important
ouch lol yes it is LOL
I love email marketing! I'm just in the process of revamping my newsletter, and appreciate the tips.
Great Hemlia.. I’m glad we could help you get that going!
Great post! I am just getting ready to send start my newsletter so this is valuable information. Thanks again, Marcy
Thank You Mary.. I’m glad it helped you get read to do your newsletter.
Thanks for sharing! I agree it starts with a great opt in-I'm still searching for mine, lol.
you're welcome Susan! Thanks for stopping by and Reading my email marketing advice post !
Love, love, love this article. Thank you for sharing your great knowledge & brilliance. Thank you
Love how you put it and making it so graphic with "foaming at the mouth". Great tips. Thanks.
lol @that.. Glad you like that Carol..;)
lol I love that you Love it Carol !
Lots of great tips here..Appreciate whatyou said about respecting your client and providing valuel! Key points! Good work…
Thanks you Sue. That is the most important part of a good e-mail marketing campaign provide value and show respect for the gift of an e-mail address.
I get some out of this world marketing attempts come through my inbox. It is unreal what they try to sell and how they try to market it…I end up shaking my head and deleting. So many good points here that I will incorporate, Thank you!
You’re welcome!! I love marketing and hate spam.. it makes everyone mad
Great info about email marketing, Liz. I could definitely use these when I send my emails/newsletters in the future. Thanks for sharing, Liz!..
I'm so glad you wrote this! I am soon beginning my email marketing in earnest and it's good to know that we shouldn't follow the herd when the herd is doing it wrong!
Thanks Becky.. if you do it Right it will improve your conversion and help draw people to you that will be interested in your products and services.
Liz, I do receive a lot of email marketing and most go in the delete file unless there is something that stands out! Your tips are great! Thanks so much for sharing!
I’ve just decided that if I do not get value from it.. It has to go.. I’m helpind me and the sender .;)
So very true, email marketing is still the best way to get people's attention, if done right!
great advice… makes sense and long live the email process!!! an awesome tool to connect and continue building rapport! thanks and great job today!
Great info on email marketing! Keeping a copy of it in my files… Thanks. Love your articles…!
Thank you Norma.. I’m kinda proud of it because my Darling Angie was on Vacation and couldn’t do it! I love reading your work too! I’ve just started building my list and I’ve enjoyed learning the best techniques that are working for me and sharing them !
Email marketing is truly not dead! It is one of many ways to reach and help those people who need your work and services. Great tips, too!!
thanks Lisa I love your mail.. I need that stress relief help !!
Great timing on this for me, we are revisiting the email marketing and this helps
Yes! What great advice! I have to work on being consistent!!
you are doing a great job !! Love my e-mail from you doll!
Email is still the best way to reach people, but it has become a real art to get through all the other spam that is delivered.
there is indeed an art to it ! great information for your list is what makes them always want more !
I am retired now, but I do think that email campaigns are so important.
they are Sally I have been in business for 10 years and I was partnered with a company that handled that in.. the catch? They have my list.. that would be 60k
sighs.. live and learn!
Ahhhh this is perfect timing for me. I have FINALLY started getting regular broadcasts out to my readers and the more I get out the more comfortable I get with the process. I'm concerned about scaring them away with even my once weekly email! How much is too much? I don't send offers, just info and updates.
@ times a week is great as long as it’s great information they are interested in.. Like your article today.. VERY good! send it out! it’s awesome and something anyone would be interested in!
I'm glad to hear it's not dead1 I've been build my list and working on doing a better job at it too! great article thanks!
you’re welcome Barbara ! email marketing is not dead by a long shot and is a great way to stay connected to your readers!
As someone who publishes an email magazine twice a week – I love the points you have made. I NEVER sell my list and try to give great value.
that’s great Kay1.. That’s how you develop a relationship,build trust and make your subscribers happy to open your mail !
Great advice–I'm just getting ready to put together an new campaign and opt-in and your advice is right on the money.
I’m ready to do a couple more.. I love my list.. I just wish I had started years ago lol.. Live and learn
Elizabeth, you are the voice of reason in a noisy world! Great tips!
Thanks Sherie.. I feel you are too and can’t wait to read about the advice you are giving out today.. be by to see you soon!
I agree! Its not dead at all….Great tips and I will be sharing across social platforms for you!
Thanks, Liz! I loved what you said about ….don't send them anything I wouldn't want to receive. Bingo!
Betty
Thanks Betty.. I get too much I just don’t have time to open.. then I get things and wonder WHY?! Treat the people on your email list like you would like to be treated and you will have fans,friends, and clients from it.
I get business every day from e-mail marketing. It's not dead at all.
Thanks Martha.. I get it that way too. I just started working on it and I’m excited!
Respect and honor are the keys to growing your list. When people know that they are recognized by you as their blog-friend; they llook forward to hear from you and will stay on your list. I think the editor's note is very important when you send out your emails, wouldn't you thnk so??
Yes indeed.. Never stray from that pattern of giving great information… you can market also but give that gift and you will develop an awesome relationship.
Looking forward to getting your steak! I am in the process of setting up an opt-in page and start growing my email list. I have subscribers to my blog, but want to significantly grow that number. Great information on what to do!
Thanks Dorien.. as a reader of your blog.. your articles are always full of wonderful information to share. Send out one of your awesome post to opt -in readers. You give value with all your post!
Super article and a must read for anyone who has either decided not to bother with email marketing, or who had thrown in the towel on an older campaign. Email has been compromised by spammers, but it isn't quite dead yet! Thanks for a great reminder.
You are welcome Susan.. I had a great marketer make me opt OUT because they changed their style to spammy mess.. I was so disappointed to get nothing but self promoting garbage from this company I respected and trusted. I learned a great deal from it.
Some great information here! It will help me rethink how I email in the future and be more ruthless with those who keep spamming!
opt out of spammers.. it will help them see that’s not a good way to market and clear out your box.. win win !