You see it all the time. A business owner that is pumped about their business, they have a product or service that they really believe in and they want as many people to know about them and benefit from what they have as possible. So what do they do? A large majority turn to social media to “get their message out. The problem is, they don’t understand how to use social media yet.
IF You Are Promoting Yourself, You Are Doing It Wrong
The quickest way these inexperienced social newborns think to get their message out is to build themselves a profile on a couple of social media platforms and then broadcast their message to the world (or their 17 Facebook fans made up of their friends and family) with advertisements about their products or services.
Your social network is NOT a billboard!
Since your social networks are not billboards, then why plaster advertisements on them? Here are the reasons why traditional, outbound marketing is become less popular:
- It is more costly – consider the monthly cost of a magazine add in a popular magazine, or a high traffic area billboard per month
- It produces less leads – why? well because the whole premise is based on awareness, and your own brand. It has nothing to do with the consumer. You can only hope that the right people see your company at the right time, and that they are interested in purchasing what you are selling.
- It can be invasive - The rise of the DVR. It has been so successful because people are tired of advertisers bombarding their way into their homes uninvited.
In Bound Marketing
So Enter Inbound Marketing… And Changing The Marketing Game Because people have become so desensitized and frankly fed up with the unwanted ads, marketers have had to get smarter. Marketing is so dynamic and to be a top marketer you have to understand how to change and adapt to what the consumer is responding to.
And everybody knows that social media is a huge part of inbound marketing. So everyone is using it. But not everyone knows how to use social media to get their message out and build their business. Hence the one’s who are using it as a billboard for their ads. If this is you, it’s okay, we have all been in a place where we didn’t understand marketing. But we are glad that you are here, because we are about to teach you a more effective way to get results.
How To Use Social Media to promote your business
The Right Way Yes, social media is a powerful tool to promote and build your business. No, it is not a quick, one stop posting board for your latest promotions. Social media revolves around relationships and actually being “social”. (What a thought right?). The truth is, social media marketing is about building a relationships, authority, and credibility. Once you have the ear of the people who are following you, they will listen to what you say, but not a minute before.
It is important to remember that just because you have a platform that is potentially limitless, your audience should always be at the forefront of all of your efforts. Adding value, being genuine, and building your presence will bring you much better results in the long run. Social media is a journey and it is not free. It requires great effort, time, and knowledge. Investing in creating a presence the right way, however, will be invaluable to your business.
Don’t Ever, Ever, Do That Again
If you are guilty of using social media as a broadcast platform without building relationships and adding value you have probably already noticed that it is not effective. It’s time to change your thinking about social media and how to use it. It is a commitment, and you must be consistent. Your return will be much higher in the long run if you take the time to use it the way it is intended!
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