The biggest challenge of knowing how to write content is writing content that your audience actually wants to read. How do you determine what to fill the pages of your blog with? Here are a couple of questions to ask yourself and keep in mind when you are creating content for your blog.
What Are You Selling?
Never underestimate the power of your blog to sell your products and services. The best way to nail down what exactly to write about is to always keep in mind what you are selling. The core of your content should be focused on your products and services.
The core of your content should revolve around what products or services you are selling
I once had a blog that was pretty popular but in the end I wasn't making any money. Why? Because I forgot what would become one of the determining factors of me leaving that blog-I forgot to write about what I was selling. Well, truthfully the blog did not start as a place where I was going to sell anything… but wouldn't it be nice to grab an income from any blog? Even the blog for your business?
Who Are You Selling To?
You would not walk into the room full of high school graduates prepared to deliver them the same speech you gave at your business women's luncheon would you? Not if you wanted to truly grab the attention of those high schoolers. You would have to meet them where they are.
Many people think of market research and target market data as boring and laborious when in fact it is as simple as watching the behaviors of many of the people in your life and maybe asking some questions. The good news is that most people who sell online, especially services, sell to a similar demographic as themselves so it is easy to know how to deliver the value that you have.
Keeping in mind who you are selling to will help you to create content that is relavant, compelling, and information packed. It will also make it easy for your audience to feel like they can relate to you, which in this day of relationship/social influence marketing, is always a big plus.
Who Are You And What's Your Message?
After you consider your product or service, and your audience, you then need to inject YOU in everything you do. Don't try to be someone else, market the way someone else does it, say what someone else says… You are enough. One thing I have noticed about bloggers is that some of them run out of content and ideas to write about simply because they don't think what they have to say is compelling enough.
Here's food for thought. You came from somewhere. There was a time when you didn't even know how to set up your own domain name, or change the theme on your WordPress Blog, but you have moved on, you have learned and grown. There are people out there right now searching for the answers to something that you have already experienced and they need your product or your service. They need your voice, because it is unique.
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