How to use Facebook’s News feed Update to Increase Audience Engagement

Facebook Audience Engagement

So I know I promised you more information on how to use Google+ to boost your SEO but I really think most of you are worried about the new Facebook updates so I though I would ease your mind there.With all of the changes that have happened to various social media platforms over the past week, I want to put that on hold a minute so we can help you understand those changes and what they mean for you.

 You’ll forgive the diversion, won’t you?  

how-to-use-Facebook-news-feeds

We sent out some information about Facebook’s changes earlier this week- did you get it?

 I’ve got a few people whose e-mail has started bouncing recently, so if you’re not sure that you are receiving our social media tips, please click here to subscribe.  

We’re adding new content with tips that won’t be available anywhere else, even on our blog!  It’s our way of saying thank you to our loyal subscribers.

  So now that we’ve gotten that squared away, here’s what you need to know about Facebook’s changes last week.  Honestly – we are excited about these changes!  More than any changes that Facebook has implemented, this set of changes is probably one of the best to come along for businesses who want to have better engagement with their audience, provide more value and ultimately boost their profits.

  And who doesn’t want to do that, right?

  We just know that you’ll love these changes once you know how to maximize them for your customers, so let’s dive in.

​How To Use Facebook News Feed

 Say it with Great Pictures

Pictures are going to be super important with the new look – the image size in your news feed is increasing, so it means that the higher quality you can manage to get, the better.  

You can still have text of course, but you might want to think about combining it with pictures in some way to get more engagement and take advantage of the new photo and video real estate.  Memes are one of the best ways of engaging people, so this might be a natural kind of content to post.  

Pictures will display at 600 x 600 pixels  - so plan accordingly.  If you don’t have great pictures, consider using a service such as 123RF.com or iStockphoto.com to purchase some pictures that reflect your own brand’s high quality standards. Note – any text that you use to describe your pictures won’t appear as a caption below, but will be overlaid at the bottom of the photo.  So – keep any descriptions short and sweet for maximum benefit.

 Pictures – Round Two!

There’s another place your picture matters more, and it’s your cover photo.  As the new features roll out, any time someone “Likes” your page, the cover photo will appear in their News Feed.  

You want this to be an AMAZING first impression of you and your business, right?  So make sure that this is a cover that does indeed put your best face forward.When it comes to your Facebook cover photo, not to mention your Twitter background and your blog header, it is CRITICAL that you have a professionally branded presence. And this just makes it that much more important!!!  

Here’s the thing – if your cover photo looks amateur and doesn’t match the rest of your branding on your blog, website, or other social media platforms, and it’s up there on a News Feed right next to someone who does have professional branding, I hate to tell you, but you’re going to lose.  The eye buys, and it’s even more true online.  

Pinterest Photos Matter Too!

Even though it’s a bit of a competition between Facebook and Pinterest, it appears that the new format will give greater prominence to Pinterest pictures in peoples’ News Feeds.  Again – the pictures you pin from your blog to Pinterest will boost your SEO – but they need to be quality pictures!  

Likes Matter More!

Now, we’ve all scratched our heads and wondered how valuable likes really are as Facebook constantly tweaks its algorithms and doesn’t actually explain to users. But here’s the thing.   With the new News Feed appearance, any time you Like a page, that will show up in your friends’ News Feeds, along with the cover photo and profile picture associated with that Page.  

We think this has seriously huge potential for businesses (and emphasizes the importance of those pictures being top notch!)  People are very visually driven, so this is an amazing way for the power of social networking to boost your engagement with a much wider audience.  

This will also impact how check-ins are displayed (also with the display of the cover photo and profile picture on your friends News Feeds).  So not only does this reinforce yet again that these pictures are important, but it also is a reminder that you need to encourage your patrons to check in to your business!  Start to talk with your customers about your Facebook presence – make sure they’ve liked your page. And above all – make sure you are posting engaging, valuable content for your audience regularly!!!

Quality Content Matters More

You know how we’re always talking about needing to create quality content that matches up with your plan and your mission?  Well…it matters even more than ever if you’re using Facebook to share content with your friends and customers.  (And you should be!)  But here’s the thing – the most engaged with content will move to the top of peoples’ News Feeds.  Content that isn’t shared, liked, or commented upon won’t be as easy to see.  

You don’t have to be Shakespeare to create quality SEO content for your websites, but if you’ve noticed you’re not getting engagement with your posts, it might be a good time to look at focusing on your strengths and outsourcing this vital part of your business communication.So there you have it – the top means of taking these changes and making sure your business is benefiting from Facebook’s new News Feed feature. 

 

What is your favorite part of the News Feed update?  Leave a comment below!  

Comments

  1. says

    I like that mention of Shakespeare!  My content is anything BUT! LOL  Glad you added that all the pictures in the world can't take the place of good content.  Thanks for another informative post!

  2. says

    Excellent! You hit on a few important points – images, content & posting on a regular basis. All so important on the Facebook News Feed. Thanks so much for sharing your thoughts on this. Helpful!

  3. says

    Great tips here, Elizabeth. Facebook keeps constantly changing, so I appreciate your suggestions. I'm in the process of changing my cover image, so will shoot for a high quality image. What is your suggestion on how many times per day should someone post on their page? 

  4. says

    Elizabeth, you are always so helpful about helping me understand and use Social Media to build my connections. It is good to understand about how important quality pics are and it is also good to know about the likes. Sometimes I have wondered if I overdo my likes but evidently not. I am constantly working to improve the content quality of my blogs as well as the content quality of my commitments on other people's posts & blogs. Thanks.

  5. says

    Thanks for the info Liz! People do seem to respond more favorably to pictures on Facebook. Glad to know they're giving more play to larger sizes, and that popular images can 'rise to the top' of the news feed.

  6. says

    Great tips on the new format of  facebook. As always, humans are visual creatures, so we should be really focusing on images for advertising. I did a comparison of my posts and post with just links/preview image performed remarkably worse than posts were I used a full sized image and text link.  Thank you for this research!

  7. says

    Oh wow.  That's a lot of info to take in.  But really important, so thank you so much for sharing it.  I am going to have to reread a couple of times I think!  Looks like I may need to spruce up my photos…..  thanks

  8. says

    Thanks for breaking it down for us Elizabeth and letting us know whats going on with Facebook!!! It seems to be a never ending thing trying to keep up with FB and all the changes they keep making!

  9. says

    Thanks for the great information Elizabeth =- I really appreciate you keeping us appraised of the changes before they role out!   I look forward to using the new pic sizes.

  10. says

    Great tips about facebook! I regularly use facebook to promote my blog and I believe it works well. I have the same picture for my blog and my facebook page, as well as my top deals of the week I post regularly…I must say it is a silly picture of me holding up 100 dollar bills. I know you have seen it in this group. Do you think that is ok?  I know you mention professional pictures, but you also talk about having personality come through in your blog and that picture definitely shows my fun and silly side. I am just curious for your opinion. Thank you.

    • says

      I’m so glad!!! I want you to read Pauline’s next post.. article.. It’s what you have done.. and now that you are getting the SEO and SMO together I’m really excited to see where you will go next!

  11. says

    Thanks for walking us through another Facebook maze in 90 seconds or less, Elizabeth.  Chock-a-block with valuable information as always!  Those of us building "non-internet related" businesses really appreciate your CliffNotes version of what we need to do to stay caught up!

  12. says

    This is a great info especially since I don't really work FB like I know people do.  Although I engage people, I don't actively engage for business purpose.  Guess I need to change that.  Anyway, thanks for the info.  It gives me a place to start. 
    Regards,
    Barbara

  13. says

    Thanks for another helpful post! I should've known just to ask you for the new image sizes instead of wasting time searching for them! :)

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