Have you ever wondered what all of the fuss was about when it comes to building an email list? Seems as if everyone is scrambling to build a large, and interactive list but why? If your first thought is because people are always looking to sell you something than you are correct. That is exactly why people want to build huge lists with engaged followers.
1. Creating Compelling Content
Content is always king. That is the bottom line. You can have great social media marketing skills and a great strategy but if your content is a fail, then you are not going to engage anyone, convert anyone, or get anyone to buy anything you are selling.
Writing compelling content for your blog is the cornerstone of your business. And in order to build a list of engaged potential clients, your content will need to be engaging, relevant, and action-evoking.
2. Tweeting About It
Where else in the world can you say one thing and thousands of people see it within minutes? No where. Using twitter to lead people to sign up for your list is a no-brainer. Tweet your free offer if you have one, ask people to join, it doesn’t require tricks and gimmicks. If you have to content part down then people will want to hear what you have to say and then sign up. Twitter is just a quick and easy way to make a large number of people aware of what you have to offer.
3. Creating A Custom Facebook Tab
Facebook is another great way to broadcast your list building efforts. You can create a custom Facebook tab that will lead people straight to your sign up form right there on your Facebook page. Don’t forget to utilize this tool on your Facebook fan page.
4. Providing Value
What will you be sending in your emails? What have you sent to your current subscribers? Are you thinking of them or what you are trying to sell them? At the core of marketing is providing value to your potential clients. By adding value you create a sense of trust, establish yourself as an authority, and also build lasting relationships. What are your motives? Are you truly looking to add value to your list with your products and services? Are you giving them a reason to trust and buy from you?
5. Using Social Proof
“Join the other 100,000 subscribers” How powerful is this type of social proof? Social proof can be such an important tool when list building. If you are just starting out, then instead of using a number, just use words like “all”, “the other”, “the many”, to make the reader feel that there is an exclusive group that your reader must join.
6. Being Consistent
How often are you going to send out your emails? What types of emails are you going to send? Will they be formal or informal? These are the questions you need to ask yourself when list building. Being consistent is a big part of relationship building through email marketing. Your readers need to know what to expect and you should be delivering week after week.
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