What The Klout? Is Measuring Social Influence Truly Beneficial?
From the beginning there has been a lot of controversy surrounding Klout, the platform designed to measure social influence.
Who would have ever thought there would even exist such a thing anyway right? There have been so many terms thrown around
like social proof, social influence, relationship marketing… the list goes on. What does it all mean?
Although there are some who despise Klout (usually those associated with not so stellar Klout scores), I happen to love Klout. I
think it is revolutionary and I am more than proud to be a part. Social influence is REAL, and measuring it seems like a natural
I have been dying to explore the subject of social influence which Klout happens to be dead center of, and the recent buzz about changes to klout has given me the perfect opportunity to do so.
I have so much to say on the topic that I have decided to break this down into a series. In this one I just want to share with you the recent changes in Klout and shed some light on how
your Klout score is calculated.
How Klout Is Calculated
Here is a breakdown of how Klout is calculated. This come right off of their blog. You can check it all out right here http://klout.com/corp/kscore?source=blog&creative=Discover
10 things you didn't know about Klout…
1. Klout Founder and CEO Joe Fernandez studied English at Oxford University but never received a college degree, although he had more than enough credits to graduate. His first startup was making skate boards, a life-long interest.
2. When Klout went live in December, 2008, Fernandez manually calculated each Klout score.
4. When Joe Fernandez first pitched his idea for Klout to the startup accelerator panel at South by Southwest in 2009, the idea was rejected because it was not business worthy. One of the panelists, Nova Spivack, later became the first investor in the company.
5. Klout has different influence calculations based on which social media platform you are active on. It also accounts for international differences in communication patterns.
6. A Klout influencer who receives a perk (a gift from a brand) creates an average of thirty pieces of content about that gift. About 80% of the companies who participate in a Klout influencer program sign up for a second one.
7. When Klout received its first round of funding, the first check went to the owner of the Klout.com domain name. Up until then the company was only found on Klout.net.
8. With tens of billions of hits to its API in a month, Klout has at least 50 times more traffic than its nearest competitor, PeerIndex.
9. Giving somebody a +K is a nice gesture, but it has no effect on a Klout score.
10. Klout’s first office in San Francisco was in the same building as Twitter.
So now it's your turn. What do you think about the changes to Klout? What do you think about the way they calculate your beloved Klout score? Or do you even pay attention? Sound off in the comments below, we would love to hear from you!
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