Personal Branding Strategy:
There has never been a more important time than the present to focus on building and maintaining your personal branding strategy. Why?
More than ever, whether you're an entrepreneur or you work for someone else, the value of your personal brand matters when it comes to how other people view you and your brand.
If you're an entrepreneur, your brand is the emotional connection people have with you, your company, your products, your services, and is represented by your graphics, colors, and every piece of content you produce for your blog, your Twitter account, Facebook updates, all of your Pinterest pins, etc.
Get the picture?
But – even if you aren't an entrepreneur, your personal brand matters also! These days, when you apply for jobs, and during the course of your current job, your personal brand is researched and evaluated. (Remember the You Tube video that went viral of Adam Smith harrassing the Chick-Fil-A employee this past summer? His personal brand reflected so poorly on his employer's brand that he was fired!)
Even if you aren't engaging in behavior that obnoxious and rude, it's important to actively manage your personal brand online. Your personal brand is the first impression people have of you as an entrepreneur or as an employee, so it's important to make sure it's a good one! First impressions certainly last!
Personal Branding Tips: Don't Do This (Unless You Want to Build Your Brand)
1.Don't ignore mentions of your brand online. Set up a Google alert for your name (and your company's name if your branding isn't under your name). It's so easy for a remark about your company to go viral. If you're not actively monitoring, it would be easy for negative information to be widespread, and without a response from you, it would look awkward (at best!). Also, it's simple good manners – if someone is taking the time to mention your brand online, it's important to acknowledge it – whether good or bad.
2.Don't Over-Promote Yourself
Of course promoting yourself is important, but over-promotion is a different thing all together. Most social media types agree that you should provide quality, valuable content to your audience at least 80% of the time and self promotion no more than 20% of the time.
3.Don't Keep 'em Guessing
Don't keep your audience wondering when you'll post. If you've told your followers you post once a week, be consistent. If twice a week, stick to that schedule. Be someone who keeps your word online, and that starts with posting when you say you're going to.
4.Don't Ignore Who's In Your Audience
You've got to know who's in your audience and what it is that interests them. Then deliver it. Over deliver it. Give them the value they want and you'll keep them coming back for more and more.
These are our favorite tips for building your brand online – whether you're in business for yourself or someone else. Do you have other good advice for building your personal brand? I'd love to hear – leave a comment below.
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