Analyze This: More Twitter and Pinterest Data = More Dollars for You!
If content marketing and SEO efforts are part of your online marketing efforts, you want to make sure you’re maximizing your efforts, right? I mean, who wants to spend time and money for something that doesn’t pay off?
But unfortunately, most people have this idea that analytics are too tough to use on their sites, so they just let it go. And that’s a shame, because there really is a ton of great information that you can get to fine tune your social media and content marketing efforts!
Savvy marketers use analytics, and there’s just about no such thing as too much information. (Well, actually there is, but that’s only if you let too much information keep you from actually doing something, but that’s a whole different subject, if you know what I mean!)
Two of our favorite social media platforms updated their analytics this week, and we think it’s important enough that we will be talking about how these updates give you better information, stronger background for marketing decisions, and ultimately, more dollars in your pocket!
Pinterest was the first to make an announcement about an analytics update this week. We’re really excited about their expanded services for business customers!
The Pinterest analytics tools include the ability to see your most repinned and most often clicked upon pins for your brand. And – if you’ve taken the time to connect your Pinterest account to your website, you can also get information about how many people have pinned pictures from your sites, the reach (aka how many people saw those pins), and then the holy grail – how many people clicked through from your Pinterest site back to your website.
In their blog, they said that this is the first wave of analytics tools, designed to help marketers know the answer to the question, “What’s working on Pinterest?”
Twitter Analytics Boosted Too!
Twitter also increased its tools for brand marketers online this week! The Twitter team released some tools that provide more “granularity” to the information about your Promoted Tweets’ performance. Taking that back to something that sounds like English, that means that you can see more detail about how your Promoted Tweets are doing. This is really useful if you want to know how your Promoted Tweets are performing outside of your initial target audience – you can actually view just that information rather than having it lumped with the data from your target audience.
Marketers can also break down information about who is interacting with Tweets – looking at data by gender, interest, and type of device used to access Twitter, for example.
Can you imagine how that kind of information might make it easier to fine-tune your targeting?
There’s lots more specific information about the Twitter and Pinterest analytics updates, but I think we’ll leave it there for now (would hate to overwhelm you when you’re just sticking your toe in the water of analytics!)
What would more information about your audience engagement from Pinterest or Twitter help you do in your business? Leave us a comment – we always love hearing from you!
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