SEO and Website Content – It’s So Easy To Miss the Forrest for the Trees.

SEO and Website Content – Are You Missing the Point?

Over the past few weeks and months I’ve been talking about the many different aspects of SEO and website content creation.  So, how’s your website content pulling?  Is it bringing in anywhere near the number of visitors you’re hoping for?  

This is an important question – creating that amazing content you’ve been writing takes time and a lot of brain power, doesn’t it?  You want to be sure that your time is actually getting you a return on your investment! 
SEO and Website Content

Are Your Readers Relating to What You Publish?

Creating content that is engaging and that gives your readers value is certainly the first place to start in maximizing your SEO for your website.  But in addition, there are a number of different things that go into making your content stand out for Google, Bing, and the other search engines to decide how to display your pages in other peoples’ search engine results pages when they’re looking up your niche.  

For many people the idea of creating an article is the most straightforward part of creating SEO-website content.  I’m not saying it’s easy – writing well is a skill that takes work!  But it’s at least something that most people have learned (or tuned out!) from a writing teacher at some point in their lives.  

For starters – it’s so easy to miss the forest for the trees when it comes to SEO and website updates.  We all get so focused on getting found that sometimes, we miss how to keep people coming back for more, how to convert readers to subscribers, and how to convert subscribers to paying customers! 

The point isn’t just to get people to your site.  It’s to get them to fall in love with your content.  

And if you’re not writing with both in mind, you’re missing potential readers and clients!

Asking for the Share?
I’m going to get to the point on this one – do you include a call to action in every piece of content on your website?  Do you ask people to share, +1, or like your content?  If not – you are missing out!  When your content is shared and liked – when people interact with it on social platforms – this is a huge sign to Googlebot that your articles are interesting to a lot of people!  This boosts your ranking on search engine results. 

Are you regularly looking for interesting people to follow in your niche on Google+, Twitter, and LinkedIn, for example?  And do you work to attract more likes on your Facebook fan page?  The number of connections you have is one indicator that Google uses to determine how relevant your information is.  Their theory is – the more people you have following you, and the more they’re interacting with your content, it’s a good sign that you might have some good info, since people are actually following you regularly. 

Social Sharing Tools
Make it easy for your readers to share your content. Are you using social sharing tools on your website?  Social Sharing Toolkit is one, ShareThis is another.  Whatever you use – be sure to view it and test it on various computers and browsers to check load time, not to mention making sure it looks good!

How can you increase your connections and social sharing this week?  Leave a comment below – I’d love to hear!  And if you like this article – please Tweet it!  


  1. says

    I'm going to try a call to action, like you suggested. Just a tagline … I've been reluctant to ask for one. I know some of my most valued readers have come to me from other writers they like. I also want to make sure those who do subscribe are still getting something out of my posts! I wonder what you could write about that.
    Great post. I shared it on Facebook, even!

  2. says

    Great post Elizabeth! I see many people who do not have social sharing buttons on their sites, luckily I have my Hootsuite Hootlet in place making it easy for me to share. People need to keep in mind that not everyone is going to have the Hootlet or know how to share your content if you do not have these buttons in place.

  3. says

    Great article! What I find is that the quality of the content is extremely important, but equally as important is promoting that content via social sharing, being active on Twitter, Linkedin, and Facebook. You've made some great points Elizabeth. The CTA on every page of a website is crucial, and yet the majority of sites don't do it.

  4. says

    Asking for the share is a great way to engage with your audience. It helps them share great information while helping you reach a broader number of people. Thanks for sharing your information with me. 

    • says

      Thanks for visiting Suzette and yes sharing is a great way to engage.. make sure that your share tool is sharing@yourtwitterusername so that you can thank the people that share your posts!

  5. says

    Elizabeth, that might be a simple point "asking for the share" but I have totally missed out on that! I have Shareaholic on my site but have not been doing this one thing that will make such a difference…thank you for the excellent, excellent advice!

  6. says

    You know the saying "If you don't ask, you don't get"?  I need to remember to ask for my blog readers to share, +1, retweet, etc. Thanks for the gentle reminder.

  7. says

    I love to create the content, but I need a push every once in awhile to do the other stuff like the call to action and the actual marketing. Thanks for the tips and the reminder!

  8. Jeff says

    For those that are not SEOs, a zillion +1’s and Facebook “likes” will not change your position in the SERP if you are missing the rest of the SEO pie. Great content and social signals are just two pieces of it. Ever since the sale of Facebook likes, Twitter followers, and Google Plus 1’s, Google pretty much eliminated social signals from their ranking algo. The only time they will help your position is when all other ranking factors are met as well. Social signals alone will not do it for a website. This goes back to Hummingbird, which eliminated a ton of sites for fake followers and likes from the search results. So, if you’re reading this article and thinking all you need is social signals and great content, think again.

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