When we say keyword we really mean the phrase or long tail keyword. All this amounts to is the words a person uses to type in a search engine to find information online.
You don’t know? Oh dear! Okay, stop what you are doing and get this right. You have to know this and know it well. If you are trying to reach people with a message or product how do you expect them to find you?
The World Wide Web has about 14.19 billion pages. If you don’t know where to tell search engines to categorize your post, it could be lost. Lost in over 14 billion pages!