Business Social Media Strategy 2013
It’s the end of January my friends and all the reality is setting in. You made a resolution to use social media to grow your business but did you write down how to do it? Do you have a plan of attack? If you are going to organize your Social Media for your business you need a plan. What do you need to post? Where do you need to post? How often? What time is the best?
5 Tips to set real goal for your social media in business.
Set Real Goals for each Platform
After you set up your business profile on a social media platform decide how often and what you will post on each platform. Timing is so important. You have to study and see when your clients are engaging with your content. Make a goal you can plan from like a certain number of posts each day at these times. Go back and adjust what isn’t working. Set a goal and then plan the post using your goal as a guide.
Decide what you will Post
If all you do is talk about your business and throw out links to your product, you aren’t going to get much if any following. This is SOCIAL media. Put content out there that people can interact with like a question to be answered, helpful advice about your industry, or even something funny. People come to social media to be entertained and let their hair down. Mix your marketing with fun and you’ll see better results. There are platforms that are all business like LinkedIn. You still need to be creative in your approach.
Get Real Metrics for platforms
There are many ways to measure results for social media. If your goal is to increase blog traffic to your business website then looking at your Google Analytics is a good way to see where traffic is coming from. You will see which platform is sending the most traffic and what customers do on your site when they get there.
Know The Platform User Base
Each platform has a different audience that spends their time there. Twitter has a younger audience, Facebook has more middle aged, Pinterest has 85% females on it, and LinkedIn has more higher level income subscribers. Google plus is really new and pretty wide open with a high percent of men than women and a more techy following than the rest of the social media playgrounds. Each platform has a style of post that are more popular as well. Hint – a picture is worth a thousands words! Learn to say it with a picture. Even the text base twitter is getting into the photo sharing. The fastest growing social media platform Pinterest is photo – based with few words. People buy with their eyes first! Make it Pretty!
Have a Written Strategy
I want to see you reach your goals this year. The best way to reach a goal is to write down specific measurable goals. The who,what,when, and where strategy to get you where you want to be in 2013. I have a social media strategy template to help you get started managing your social media strategy. Just click here and I’ll send you a copy to help get started on setting real goals for leveraging social media. Let’s make 2013 your year in business.
I want to know how you plan to attack your social media strategy for 2013? What do you plan to do? What do you plan to change? Leave me a comment below and share with us your goals!
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Planning to do: set up a group of five persons who are known, enthusiastic and motivated to set up and work out a strategy, so we can get more interaction online throughout existing and new channels.
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Great strategies Elizabeth!
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Your completely right, it is key to have a social media strategy otherwise it is very easy to get confused. You have made some excellent points that will definitely be taken on board.
As with most anything else, having a plan is critical. But with Social Media, where it's so easy to get distracted, NOT having a plan is downright dangerous.
Thanks for these valuable goal-setting tips, Elizabeth!
Great tips, Elizabeth. Noted a few new ones! Thanks for a great post. x0x
You always share such helpful information, Elizabeth! Thank you for another great post!!
thanks for saying that and allowing me to help you Lisa! I love your work too!
Some great tips here and I totally agree that you need good visuals too. There are a wealth of sites that offer free pictures that can make such a difference to a page.
Thank you!
Important information! Well done.
thank you Sally!
Great information, Liz. I downloaded your template. Thanks!
Great Lisa!!! I hope you can use it!
My social media strategy is a continuing work in progress. I learn from great posts like this one as well as noticing what has worked in the past. Thanks for sharing.
Thanks Cathy! If I can help you in any way let me know!
I sure do have a social media strategy! I have a feeling it will be tweaked in the next few weeks too!
can’t wait to see it!
Glad I found your post. Very helpful indeed.
Come back and visit! Glad it was helpful to you!
Great tips and I found the statistics under the "Platform User Base" to be very helpful. Thanks for the info!
You are so welcome Meryl! Glad that it Helped!
This is a good reminder and an easy outline to follow to develop my social media strategies for 2013. I appreciate how you share your knowledge in a direct and easy-to-understand style. Warmly, Susan
I’m so glad that it could help you Susan! Please come back to visit and let me know if there’s anything I can do for you!
Elizabeth,
Some great tips! I always seem to do better on facebook than the other social platforms when it comes to posting about parenting (but on the flip side whenever I post an article about blogging I do better on Google +) I know that I am working hard to try and have a quality dad/parenting site. I read a lot in my spare time trying to find out everything I can to make my site better and discover what it is that people actually want. I am not afraid to try something new or to stop doing something because it isn't working.
Aaron Brinker
Awesome Aatin! that’s how we get better and learn what it takes to get better! Let me know if there is anything I can do to help you ever!
Great tips, Liz! We do need strategy in order to succeed! Thanks for sharing!
Thanks for stopping by alex.. we sure do and I need it most of all!
Yes, I recently learned this the hard way…after spending hundreds of dollars and oodles of time on Facebook, I realized that my customers don't like FB – ugh! At least I figured it out. Thanks for the post – really puts it in perspective.
Oh no..
Well i have learned almost all i know the hard way..;) I would love to know which platform your customers like best?
LOL just what I needed after helping others create their social media strategy… about the shoemaker whose kids had no shoes…
lol Always the way! I hope it helps any ways..;)
Nice post Liz! Having specific goals and a written strategy is so important to success. Scheduling everything is is pretty high up there on the llst too. Thanks for the reminders.
Thanks Dawn for stopping by and I really think it is too!
Thanks for the inspirational post Elizabeth – I need a better plan of action in place for my social media strategy so I look forward to using the tool you've offered here!
I’m so glad that it helped! I’ll be helping get you more things out there!
I would only add a word about time management. It's best to think through your time priorities as you are writing that social media plan.
Also, if you step away for a week or a month to heal and rest your contacts will still be there. So, take care of yourself. We need you for the long haul.
thank you sweetie! I do need a vacation LOL I’m going on a trip this weekend with a client..;)
Liz, Great post as always. Very hard to succeed without sound strategy which is what you help to point out here.
Thanks Rod! I need to do it myself and thought I would share it with others!
Liz you always are one step ahead of me…love it. How did you know I needed something, a tool like this to get organized…I've been stumbling around for years. Thank you so much, now watch my smoke!
woohoo I want to see the smoke girl! LOL so glad I could help!