I love Social Media. Yes, I use it for business, and it is absolutely essential for growing your business and connecting with your customers. BUT… the thing about social media that is truly amazing, the part that you don't hear about very often, is the power of networking through social media.Here's Our Little Secret- Everything that we have accomplished here at Assist Social Media was birthed from the power of networking. Networking through twitter to be exact.
Automation is great, and it is definitely needed in social media. There is just too much to do, and too many networks. What I want you to get, I mean really get, is that you being present on your social networks and actively interacting with your followers/fans cannot be substituted. Do you outsource your social media management? Even better. Don't think that just because someone is handling your social media that you can't get in there and network. In fact, you have an even greater opportunity to get in there and do some effective networking.
So What Is Networking Exactly?
Imagine yourself at a cocktail party. You are moving around the room, meeting different people from all walks of life, making small talk, learning more and more about them, and connecting with them. The most important part of networking is to always remember that at the root of it all is RELATIONSHIPS. Not sales, not thinking about what you can get out of the interaction, just relationships. If you go into networking with a closed mind or with only sales in mind, then you will miss out on the greater benefits that it can offer.
Some Cool Ways To Network
Facebook Groups- One of my favorites. Use Facebook search to find groups relevant to your industry, then interact within them. You already know that the people in them have similar interest. Jump in and start the conversation. You can also start your own group.
LinkedIn Groups Same concept as Facebook groups, just on LinkedIn
Twitter- by far, my favorite. It is so easy on Twitter to reach out and touch someone. Find people in your industry by search for a particular topic like "social media" or following industry leaders and checking out the lists they are members of and lists they are subscribed to. Lists are a great way to network and find people with the same interest as you.
What has the power of networking done in your life both personal and professional? Share with us in the comments below your positive experiences with networking. Join the other networking lovers who subscribe to our emails. Sign up and receive free tips and social media savvy right to your inbox!