Wondering how to increase engagement on your Facebook Fan Page? It’s so frustrating to constantly share updates and “relevant” information only to check back in three hours to find that only two people have liked your status. One being you, and the other your best friend or mentor. Here a couple strategies We use to to get the party started and you can use them to trigger interaction from your fans on Facebook.
Ask Questions for Engagement on Facebook
There is no better way to get your audience engaged then to simply invite them to engage by asking a question. It can be something as simple as asking how their day is going, or asking their favorite color, or what weekend plans they have. People love talking about themselves and if you start the conversation with a question people are more likely to engage with you.
Have Chats And Events on Facebook
A cool way to increase engagement on your fan page is to have a “chat”. Pick a topic relevant to your fan’s interest and your business, set a time to invite your fans back and start a chat by asking questions, giving advice; you could even give something away free to those who participate to encourage participation.
You could also invite an expert in your field to “take over” your page for an hour and invite your fans to ask them questions. That expert will no doubt announce to their fans they will be on your fan page and viola, instant exposure!
Use Pictures on Facebook
Pinterest is so popular because people are more likely to look at pictures than read words. Even quotes done on interesting backgrounds will get more engagement than if they are just written out as a textual update. Try using pictures with interesting quotes or asking a question about the photo. Research has proven that pictures get a like and a share more often than other types of Facebook shares.
People like to be inspired. If you are boring people with business updates ALL the time then they won’t engage. Take inspiring quotes from people in your industry, or come up with your own. But inspire, motivate, encourage, and don’t forget to make people laugh. All business and no play makes anything boring. Remember people use social media for entertainment. You can market to your fans and keep them coming back for more if you mix your business with pleasure!
Engage Your Facebook Fans and ask for the Share!
After you have taken the time to provide something engaging to your audience, simply ask them to share it. Encourage your fans to share or like whatever tid-bit or quote with their own friends. Before you know it, their friends are your new fans.
Need a little help with Facebook? Try this tutorial section to get your Business Facebook hopping!
So now it’s your turn. Have you tried these tricks? How have they worked for you? What other tips do you have to share? Don’t be shy, leave us a comment!