Wondering how to increase engagement on your Facebook Fan Page? It’s so frustrating to constantly share updates and "relevant" information only to check back in three hours to find that only two people have liked your status. One being you, and the other your best friend or mentor. Here a couple proven strategies you can use to spice up your interaction with your fans on Facebook.
There is no better way to get your audience engaged then to simply invite them to engage by asking a question. It can be something as simple as asking how their day is going, or asking their favorite color, or what weekend plans they have. People love talking about themselves and if you start the conversation with a question people are more likely to engage with you.
Have Chats And Events
A cool way to increase engagement on your fan page is to have a "chat". Pick a topic relevant to your fan's interest and your business, set a time to invite your fans back and start a chat by asking questions, giving advice; you could even give something away free to those who participate to encourage participation.
You could also invite an expert in your field to "take over" your page for an hour and invite your fans to ask them questions. That expert will no doubt announce to their fans they will be on your fan page and viola, instant exposure!
Pinterest is so popular because people are more likely to look at pictures than read words. Even quotes done on interesting backgrounds will get more engagement than if they are just written out. Pictures are a great way to interact and engage on your fan page.
People like to be inspired. If you are boring people with business updates ALL the time then they won't engage. Take inspiring quotes from people in your industry, or come up with your own. But inspire, motivate, encourage, and don't forget to make people laugh.
Ask People To Share
After you have taken the time to provide something engaging to your audience, simply ask them to share it. Encourage your fans to share or like whatever tid-bit or quote with their own friends. Before you know it, their friends are your new fans.
So now it's your turn. Have you tried these tricks? How have they worked for you? What other tips do you have to share? Don't be shy, leave us a comment!
Share the love
free social media tips to build your business online.