How To Blog 101: How To Use Blog Content To Attract, Convert, And Retain Customers
These days it takes a good blog to attract the right traffic to your website. Notice I did say the "right" traffic. Blogging has become a cornerstone of Inbound Marketing, everything begins with the blog. Not only is a blog important to attracting the right traffic, but it gives you the opportunity to educate and add value to your readers and can also be another way to get income for your business if done right. Knowing how to blog and do so effectively will help you generate more leads, be more engaging, and make your business more easily found on the web.
What Is A Blog?
Let's start out on defining what exactly a blog is. "What is the difference between a blog and a website?' I get asked this question almost every time I tell someone that I "blog". There are a lot of technical definitions but here is the rundown:
A website contains static pages such as an about page, a contact us page, a services page- where the information is not always changing and updating. A blog is all about constantly changing content, updated often, and meant to inform, teach, or entertain… got it?
Why Do You Need A Blog?
Easy. There are two main reasons that creating a blog for business is essential. The first reason is search engines and their algorithms. Search engines love fresh, original content. The more you update your site, the higher ranking you will get in search. That's a big reason why blogs became such powerful and essential tool.
The second reason you need a blog is because of relationship selling, inbound marketing, and simply adding value to your readers. What problems are you solving for people? How are people benefiting from your blog? Knowing how to blog where it adds value to your readers is paramount. It also establishes you as an authority on the subject matter. it gives your potential customers a chance to see if you know your stuff, hear your voice, and feel connected with you before they purchase your product or service.
7 Great Blog Tutorials To Teach You How To Blog Effectively:
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