Why Social Media Is Here To Stay, Why You Should Learn To Use It, And How It Can Increase Your Sales And Online Visibility
It’s no secret that here at Assist Social Media we firmly believe wholeheartedly in inbound marketing and love it with a passion. Using social media effectively plays a big part of your businesses online marketing strategy and if you are not using it, then you have a big opportunity to gain more customers through building your online presence.
What is social media exactly?
Instead of giving you some technical definition I’ll will explain it to you plain and simple. Social media is nothing more than an online cocktail party. It is a social gathering. It is how we connect online through different platforms. Facebook has it’s own table, with the most diverse group of people, LinkedIn has a different table, it’s all business at that table, Pinterest is in the corner waving the DIY banner where all the moms and art lovers are, Twitter has a table of tech-savvy, smart, interesting 20-somethings, and Google+ and YouTube are lumped together with a sign saying, “if you do not have a place at this table, you deslperately need to”.
Though there are different platforms (tables) everyone is still at the same party (the internet), and you are allowed to meet and greet, network, pass around your business cards, get to know people who will do business with you, and get to know people who’s services you are in need of. That is social media in a nutshell. The more presence you have at the party (the internet) the more people you will attract to your business thus creating more leads and more closed business.
How using social media ties into your inbound marketing mix
Social media does a number of things for your inbound marketing mix:
- social shares help rank your content higher in search engines which increase your visibility
- broadening your reach through being connected on lots of different platforms
- giving you the ability to gather leads, right from the networks
- helping you add value and connect to your potential clients
Tutorials on using social media you don’t want to miss:
Don’t have time to manage your social media? We can help. Check out our social media management packages or email us at firstname.lastname@example.org In the meantime sign up for our emails and receive free tips on how to use social media for your business directly to your inbox!