Everyone is using Facebook, Right? Well, not everyone. In fact it is estimated that under 20% of small business are actually using the business fan page feature of Facebook. With all the buzz surrounding social media you would think that this percentage would be higher. We would like to explain the benefits of using Facebook for small business.
As social strategist, I believe that social media is vital to growing your business. Facebook is the largest hub to make it happen. It’s all about education. This article is to help educate small business owners about the benefits of using Facebook fan pages.
Using Facebook for Small Business
1. Gain Exposure
The beauty of Facebook is the ability it gives you to gain exposure and build your audience. Here’s how it works: You share a compelling status update. A fan shares it on their personal page, where they have 1,000 potential friends that will see your status update. They share it with more friends. If you learn how to engage your Facebook fans like a pro, this will happen for you over and over again.
Not only does sharing on Facebook get you more exposure, but your actual fan page can be indexed in search engines. This gives you the opportunity for even more people to find your business and services. The ability to be index in search is a great reason to use Facebook for your small business. The higher your business indexes in search, the more traffic you will get to your business. This is the secret many small business owners don’t know about Facebook fan pages.
2. Create Customer Loyalty And Relationship Building
Businesses are run by money. Money is made by sales. Sales are made through relationships. Gone are the days of traditional advertising where you can assault your target market with interruptions in their daily routine in order to sell your product. Not only is that becoming less and less effective, Inbound marketing has taken over. Social media is not a fad. If your business is not using it to gain exposure, you will be left in the dust. Facebook is the largest social platform. You will find the best opportunity to build a relationship with your customers by using Facebook.
3. Provide Social Proof
Social proof is the same as social influence. It happens when visitors to your site see that the masses already love you! They assume that because you are popular, you must have something of value to offer. A strong Facebook fanpage is a great way to show social “proof” that you are an authority in your field. Use your social proof to gain more fans and spread your influence.
Growing your Client Base Using Facebook for small Business
The way you engage your Facebook fans and respond to customers, speaks volumes about your business. It gives people a chance to see how you conduct business. If they are impressed, they will want to do business with you as well. By providing feedback to fans and sharing value centered content, your client base will grow.
I hope these example will give you some insight to the benefits of using Facebook for your small business. Are you using Facebook to market your business? Are you uncertain still why you need a Facebook fan page?
I want to invite you to drop by my business Facebook page and ask a question or send a message if you need help.
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